How To Get Mortgage Leads That Turn Into Clients Better Than Referrals
Everyone likes referrals.
These leads are most likely going to turn into clients.
But here’s something that’s interesting:
They aren’t the lead source most likely to become clients.
That honor belongs to SEO leads!
Why do SEO Leads convert so well?
Google has a way of creating built-in trust. And the more trust a lead has in your abilities as a mortgage professional, the more likely they are to do business with you.
And, if that’s the case…
The question is, how do you show up on the first page of Google?
The answer that most experts preach is by creating neighborhood pages on your website.
And you can read about creating these neighborhood pages everywhere:
- RISMedia: 5 Reasons Why Community Pages Are a Must for Real Estate Websites
- RESAAS: Create Community Pages
- Inman: 5 ways to build your business through quality community content
To Summarize:
You basically need to create a page that has:
- About 1000 words
- Videos
- Photos
- Lead Capture
- Backlinks
- Great Design
- …and more
Examples of Neighborhood SEO Pages
But How Do You Make Sure You Show Up On Google And Get Leads?
Well… I, and the LoanSite team, tested several different combinations of text, images, and video. And built a couple of websites. And we tested again, and again. The example, on the left, is one that performed VERY well.
It ranked on Google just 3 weeks after we implemented the neighborhood page!
SEO Results for our test community page (Barrington Mortgage Banker):
How cool is that!? This site was able to rank on the first page of Google for a smaller, luxury neighborhood near Chicago, Illinois for the term “[town name] Mortgage Banker”.
Plus, we had designed some lead capture on the page that generated close to 15 buyer leads per month.
…and today, I’m giving away the neighborhood page formula for you!
Mortgage Neighborhood SEO Page That Will Rank On Google
And this is where most website companies would stop.
They would give you a formula, and then expect you to go create the pages yourself.
But we want to help you…!
Most mortgage professionals can’t (and shouldn’t) spend their time figuring out how to make websites look like our model page. It takes time, practice, knowledge of code, and graphic skills.
They should have a ‘do-it-for-me’ system, so they can rank on Google and focus on what they do best: close deals!
So:
We made a “We Literally Build 10 Neighborhood Pages For You” as one of our LoanSite features on our Professional Package! When you sign up, you’ll be asked for 10 neighborhood names that you want mortgage SEO neighborhood pages, and we create them for you!
This really changes the SEO game for mortgage websites. Why?
You simply tell us 10 neighborhoods that you want to rank for, and we build the neighborhood SEO pages for you!