The Top 10 Mortgage Websites… And What They Don’t Want You To Know!
What do the top 10 mortgage-related websites know that you don’t? In this post, we look at the stats, figures, and numbers that make the top mortgage websites so good.
I’m going to break down the biggest mortgage-related websites into bite-sized marketing take-aways for mortgage bankers. We’ll start by looking at how much traffic each of these top 10 mortgage websites gets. And end by examining how they get those results.
For a mortgage website that works as hard as you do… Just get a LoanSite! Start getting real traffic, and drive your mortgage business forward.
At the end of each section, I’ll wrap things up by giving you a take away to improve your own mortgage website so you can compete with the best mortgage sites out there.
You need to study GREAT websites to generate more leads from your own website. So today, we’ll be looking at the top 10 mortgage websites. And they are:
Traffic: How Many Visitors Do These Sites Get?
When it comes to the top 10 mortgage websites, they actually get dramatically different amounts of traffic.
Here is how the visitors to these websites stack up:
As you can see, Zillow has a huge lead on nearly everyone else. Zillow is getting nearly 164 million visits per month. We’ll break down exactly how they are getting this amount of traffic below.
But for now, just look at the differences between these top 10 mortgage websites in terms of traffic.
It’ll help you understand how different things you do on your site will improve or decrease the amount of traffic you end up getting.
BIG TAKE AWAY: The top mortgage websites obtain millions of visitors from your market every month. The traffic is out there. You just need to discover a way to access it.
Sources Of Traffic: Where Do These People Come From? How Can We Get These Results?
The first thing we can learn from these massive mortgage websites is where they get their traffic.
Let’s look at two different scenarios from an example website that gets 120,000 visitors a month:
Traffic From A Social Media Post:
Traffic From Google From An Old Blog Post:
Do you see how the Google traffic escalates with time?
And the social media traffic dies away with time?
This is a key difference in the rewards for certain types of marketing. If you focus on Google traffic, your website increases in value over time. If you focus on social media, the time you’ve spent decreases in value over time.
Now, let’s look at where the top mortgage websites get their traffic from:
As you can see, Google rankings are the key to success for most of these big mortgage websites. They rely on this traffic source to maintain their advantage.
But how do they do this?
But it’s sufficient to say that you need to focus on Google and SEO to create a site that feeds you leads in the future.
BIG TAKE AWAY: Social media gets you an initial traffic boost. But Google SEO traffic sustains your site well into the future.
Blog Posts: How Often Do These Sites Publish Blogs?
The first thing we learned from these top mortgage websites is that they tend to focus on Google as a traffic source. And Google loves fresh content on websites.
It’s quite telling that all of these sites publish at least 2 blog posts per week on their sites. The bigger sites even publish more than 10 posts per week.
Here is an analysis of the number of blogs published per week:
As you can see, there is a very strong correlation between these websites publishing content on their blog and them getting traffic. The website blogs act as a constant update to the website. And then they also get a little bit of traffic from social media.
The top mortgage websites realize that it’s the blogs that provide the initial inertia for their Google rankings. The thing is most mortgage bankers will look at this and then despair.They’ll think, “I can’t blog that much!” And that’s fine if you can’t. You can actually
They’ll think, “I can’t blog that much…!” And that’s fine if you can’t. You can actually purchase mortgage blogs to supplement whatever you can’t do yourself.
Alternatively, you can do it the easy way and just sign up for LoanSites! LoanSites posts a new blog on your website every week for you to help drive traffic to your website.