How often do you check social media? If you pay attention to your social media usage, you’ll see there are probably a few times during the day and week where you’re definitely more active than others.
The people in your community that you are marketing towards are the same way! And they’ll never see your great content or open house listings if you don’t post at the times they are looking. The whole idea behind this is to post on your social media when the traffic is highest. That way you get more views, likes and shares.