Skip to main content

Mortgage SEO Backlink Sources That Generate Leads:

What’s the biggest difference between mortgage websites that are getting traffic from Google and those that aren’t?

It is usually backlinks.  

Mortgage SEO backlink building is where you get links to your website from other websites.  The simplest way of understanding them is to imagine the internet as a big, old popularity contest.

Remember in High School when you voted for Student Senate? The person with the most votes won, right? And that person typically was very popular.

Google’s whole business model is predicated on giving it’s ‘customers’ what they want.  They have to give searchers the most useful and popular content.

One (of the 200+…) ways they measure what’s popular is simply calculating the number of backlinks to a site.

For example, Facebook has over 32,348,008,110 backlinks.

That’s pretty legit. For your business, you need to focus on building your mortgage seo backlink portfolio.

You can easily get these off of a site like: or The Warrior Forum.

…However, Google is pretty smart and also knows when you’re backlinks are faked or spammy. 

These types of links used to work… but now they are easily tracked by Google.

Today, I’m going to show you the top 8 ways mortgage bankers can INSTANTLY get quality backlinks to their website.

1. Give to Local Charities in Exchange for Backlinks

Local charities are a great place to find websites in your city/region that link out to other websites. A good way to do this is to offer to sponsor their website.

For example, name the top 10 charities you know in your city.  Contact them over the phone and offer to sponsor their website expenses for the whole year.  This will cost you probably $5 a month for hosting and maybe $15 a year for the domain.  You could even give them a little extra for some design if you’d like.

Most charities have never had someone offer this to them before, and it is just logical that somewhere on that website it will say: “Sponsored by XYZ Mortgage Banker.”  This link to your website will do great things.

Google gives specific weights to various links.  Links that are based in the same geographic location as you are worth more.  Local charities will have the same location as you and their link to your website will be really trusted by Google. This trust will boost your Domain Authority, Page Authority, and Trust scores that you can research on sites like and  They are way better than links.

Secondly, people readily link to charities.  It’s just a natural thing to do.  Thus, the charity will have a great backlink profile already that will help boost the effectiveness of the link to your website.

PS: I’m not suggesting that you should only donate for the ‘link’ benefit.  Please consider the cause as well when donating. But I am just talking about mortgage SEO backlink building strategies right now so we are viewing this only through that lens.

2. Get Backlinks from your Strategic Referral Partners

Partner with your real estate agents on backlinks is a must. But you should think deeper than that… Local Restaurants!

If you get local restaurant’s to give you backlinks, this will look fantastic to Google! They love local community websites interacting with one another. A restaurant owner could even include a keyword in the link for an added bonus. Keywords included in a link coming from a site based in your community is a very powerful thing for your website.

The key to this strategy is providing an insane amount of value up front to the other business owner. Perhaps, you always give your clients gift cards to their restaurant. And twice a year you promote them to your followers with a special coupon…?

If you offer this to them, a simple website backlink to your website shouldn’t be any issue at all.

3. Give Reviews in Exchange for Backlinks

A simple search on Google will review a few websites that have testimonials on them in your local area.

You have a plumber that you use, right? Google: “plumber [YOUR CITY] testimonial”.

You’ll find a ton of websites nearby that have reviews listed on them and most of them link out to the person who left the review. If your current plumber doesn’t have a page like this, suggest that they make one and give them their first review. This will get you a great mortgage SEO Backlink and help your Google rankings.

4. Give Reviews in Exchange for Backlinks

Fiverr is basically the black market for internet marketing. Everything that is spammy and could hurt your websites SEO can be purchased there…

…BUT you can find quality backlinks on this site! Here is the technique I’ve heard of:

Go to and search “guest post mortgage” or “mortgage content post”.

Then sort the content by “Newest”.

This will give you a list of website owners that are willing to include content and a link back to your website. You’ll have to write something over 300 words for them to post, but it is a very painless way to get a backlink to your website.

Be sure to only purchase gigs that look like a real person is simply offering the opportunity to guest post.

PS – You will want to stay away from anyone that offers ‘link building’, ‘link pyramids’, etc.  These types of gigs can really get you in trouble with Google.


HARO stands for Help A Reporter Out and it is a free service.

You will receive an email 3 times a day from HARO and each email will include various requests for experts to give an opinion on a report.

Here is the email HARO sent out the other day… It included a request for mortgage loan officers to share their experience on picking a CRM:

As you can see, it is pretty easy to help that reporter out.  You can write for about 10 minutes and then send off an email to that reporter with your advice.

This is a great way to get AMAZING links back to your website!

6. Sponsor Schools

The best type of link you can get to your website is a .EDU link. These links are trusted very highly by Google and are sometimes hard to get. One strategy towards obtaining these links is through sponsorship.

Typically, you can find a sports team, music ensemble, or club that needs sponsors for their extracurriculars. More often than not, these groups also have a blog or section on the website that they control and update regularly.

You’d be surprised how much love the $50 you donate to your high schools local Shakespearean Club can get you!

Most of the time, even a donation of $25 is enough to get a link off the website. The trick here is to email the person directly in charge of the club and ask about sponsorship opportunities. Most of the time, they will not have a formalized process. This gives you the ability to suggest a dollar amount and the link exchange.

7. Out-Of-Business Backlinks

This link building tactic is based on you knowing the business community around you. Do you know a business that recently went under?

That business had a website and probably had several sites linking to them. You can email the people that used to link to their website and suggest they ‘update’ their information by linking to your site. You are helping the webmasters keep their content updated while also helping your own site.

8. Partner with Local News Writers

HARO works at the national level, but your local writers can use some help too. I suggest connecting as many local writers on LinkedIn as you can. You can then easily message them and keep tabs on what they are writing about.

Do not ‘pitch’ them the second they connect with you. Rather, send them your best articles that you write on your blog and suggest that you’d love to collaborate with them should the need ever arise.

…The need will arise!

We live in a 24/7 live news world. That puts an incredible amount of pressure on reporters.

They need to always be producing so much unique content even when writer’s block sets in. You will get more mentions off of very credible websites this way.

You can even ‘guest post’ for some newspapers if you have quality content. This will usually get you at least 1 mortgage SEO backlink!

Backlinks Can Be A Lot Of Work... Let Us Take Care of Your Website For You!

Sign Up For LoanSites