Mortgage Banking Ads That Work!
Do Google Adwords For the Mortgage industry even work?
Honestly, it does not work for how most mortgage bankers use it! The traditional method has caused many mortgage bankers to fail miserably to generate any type of return on Google Adwords.
Tell me if this sounds familiar:
…you login to Google Adwords and type in “Homes For Sale In [YOUR CITY]” as the keyword
…you setup a bid for that keywords and set a budget
…you realize that clicks are going to cost a lot more and none of these clicks are turning into quality leads
…1-2 weeks later you disband Google Adwords for Mortgage leads and move on.
It doesn’t have to be that way!
Today, I’m going to break down 2 copy+paste mortgage ads that work.
How To Setup Google Adwords For Mortgage Bankers Even If You Have ZERO Tech Skills:
Google Ads are based an incredibly complex bidding system.
And the fact remains that most mortgage keywords are completely flooded with advertisers.
This means that clicks will cost you more than it will benefit you.
But don’t worry there is a work around for this:
Option 1) Your Most Profitable Keyword:
What’s the type of mortgage customer that converts the highest?
The ones that are already looking for you of course.
This means your most profitable mortgage keywords are going to be your name!
Let me explain:
Do you work for Keller Williams?
You can setup an ad for your brokers name and your city.
Look at this, there are zero people advertising on for this keyword:
This means that the cost for these clicks will be A LOT cheaper than “Kansas City Mortgage.”
It also means that you (assuming you’re a KW agent) will have a lot higher of an opportunity to convert this internet lead.
Because these leads are already looking for your brand! They are already tied to your company.
Let’s look at another keyword that has these same benefits:
You can also setup ads for your teams name, your name, and brand.
Why would you do this?
Zillow, Trulia, and Realtor.com are all starting to do SEO for your names. That means leads that are looking for you…are going to get sucked into these systems. And potentially be sold as leads to other agents.
Option 2: The Most Creative Mortgage Ads That Use Google Adwords:
Are you ready for a keyword that’s even better than the one above?
This one literally lets you steal leads from Trulia and Zillow (legally!).
You can setup Google Ads for Keywords like “Zillow Kansas City,” “Zillow San Deigo,” and “Trulia Dallas.”
And it doesn’t violate any copywriting laws as long as you’re just using the keywords to bid on. And don’t use their name in your ads or landing pages.
Why would you want to do this?
Let’s look at some costs per clicks:
You can literally get clicks at 1/8th of the cost. And have 12X the traffic!
And it’s not just Kansas City…
Let’s look at San Diego:
Can you believe that traffic?
…ok what about Dallas?
Just look at the difference in search traffic and costs per clicks!
But How To Setup Google Ads For Your Mortgage Banking Ads That Work!?
…ok, so I’ve shown you two really good keywords to use when setting up Google Adwords for mortgage banking
But how do we make mortgage ads that work?
This can be especially an issue if you haven’t setup Google Adwords before.
You’re in luck, however because Google will setup your first campaigns for free:
You can simply call Google and a professional will help you setup your first ad!
That means, you can take these super keywords and have an expert set you up. And you don’t have to pay a dime for the setup process!
It’s harder to find a better deal than that!
Ok, so know you’ve seen how a little bit of creative keyword research can help you reach a bigger audience at a lower cost.
And you can utilize Google to setup your first ad. These two things should get you started easily and at a very low cost.
The cool thing about these ads is that all of this can happen in real time. Unlike SEO or email marketing, you’re able to start today. And start getting clicks today.